How powerful is the use of testimonials when marketing for your events?
One study found that regular use of customer testimonials can generate 62% more revenue. With that stat in mind, are you including testimonials for your current event to help promote future ones?
Normally, when you think about testimonials your mind heads to written reviews and recommendations online. Of course, this is great, but using video to hear attendees’ thoughts whilst they are still at the event is much more effective, especially given that video advertising and marketing are more powerful than any other medium in the modern age.
As an event planner, you’re on your feet throughout the entire event to ensure everything runs smoothly. There’s only so much time you have to collect testimonials and interviews and start planning your next event and its marketing strategy.
And even if you did have the time, pulling out your phone to capture a testimonial isn’t going to cut it.
Our video crew not only capture high-quality video footage for your event, but we will also do interviews and testimonials. When you partner with us, you never have to worry about having enough footage to use for future marketing, we’ll get everything you need.