Heard of kick-off events but don’t really know what they are? Well, we’re here to shed some light and confirm it has nothing to do with football.

Kick-off events are held each January by big (and sometimes small) businesses to lay out to their employees what their plans and goals are for the new year.  It gets everyone hyped up for what’s to come and allows all involved to visually and auditorily discover the direction they, as a team, will be heading.  Think of it as internal communication with bells, whistles, fireworks and some jazz hands. 

Why bother?

Your employees are vital to the running of your business, without them the doors literally and metaphorically won’t get opened.  The number one issue for employees around the world to complain about is (and always has been) communication or the lack, thereof.  So arming them with the knowledge of what the business wants to achieve for the year is to give them motivation, pride and a sense of purpose in their work. 

What do I include?

Well, this is really up to you and your business, however, we would strongly suggest choosing up to 4 goals for the coming year. These could include improvements in areas from the previous year that can be statistically tracked or completely new initiatives that you already have in the pipeline that you wanted to communicate to get the staff on board and invested.

How should I present the goals?

According to Statistic Brain Research Institute, the average attention span is now 8.25 seconds, so, however, you decide to represent it, it had better be good.

Kick-off events are traditionally live, in-person events, it’s the best way to create the buzz needed to hype your staff. But with things being a little different at the moment, you may feel a hybrid event would be best.  This is when some employees and/or stakeholders are at a live event, whilst others can tune in online to see some of the same content and content bespoke to them at home. Or perhaps you would prefer to stick to a completely online-based event?

With any of these options, the key is………..video (you knew I was going to say that didn’t you?) but the video really does hold attention like no other medium.  What did we rely heavily on to keep us entertained during the various lockdowns?  Netflix, YouTube, Tik Tok, Instagram, Facebook, the list goes on, but all have one thing in common: Video content that is watched by billions every second of the livelong day.

In most cases, a 2-minute video with the right shots, information, music and animation can land a bigger punch at an event than one hour of someone standing on a stage talking through the same information.  When all of the aforementioned elements of a video are layered together with an emotional thread throughout, the viewers not only ‘see’ the details, but they feel them.  Just think about all the John Lewis Christmas adverts, more often than not, they reduce grown adults to tears because they are fuelled by human connection and emotion.  That is the response that needs to be created to impassion your employees and can be done on any and all subjects.

And do you know what? That’s the kind of videos we love making at Lux Films.  We relish the chance to communicate information in a new, creative and bold way.