Case Study 1/12
Sifted is the leading media brand for the European startup community. Backed by the Financial Times. In 2022 Sifted launched Sifted Summit London, a two day in-person event bringing together 3000 startup and industry leaders in one place.
Hosted at the new and exciting venue Magazine London, the Sifted Summit combined challenge-focused discussions, intimate networking and a curated agenda with a top speaker line-up. Headliners included startup Cofounder and former Olympian Dame Jessica Ennis-Hill, Herman Narula from Improbable and exBBC presenter come startup founder Trinny Woodall.
The LuxFilms team were onsite to capture highlights of the event across the various stages, showcase the expo and networking areas and record and capture testimonials from attendees and speakers. We produced two daily highlights videos for Sifted to release immediately at event close on their social channels. The day one video was an effective tool to bring new faces in for the events second day.
Following the event, we packaged together a number of videos for Sifted, which included a range of interviews and positive stories from those who attended. This has been a useful tool for future promotion for the various 2023 events in the Sifted calendar.